Part II Reading Comprehension （ 40 points ）
Directions: in this part There are 4 passages followed by questions or unfinished statements, each with four suggested answers marked A, B, C and D. Choose the one you think is the best answer, then mark the corresponding letter in the Answer Sheet One with a single line through the center.
Passage 1
Questions 21 to 25 are based on the following passage:
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services" .Advertisement aims to increase people's awareness and arouse interest.It tries to inform and to persuade.The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market.The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct ma
il advertisement.There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.Many businesses such as those handling frozen foods, liquor,tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer.Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales.When the market is growing,advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
21.Advertisement is often used to （
）。
A.deceive customers
B.increase production
C.arouse suspicion
D.push the sale
22.The word "media"（ in the first paragraph） includes （
）。
A.the press
C.radio
D.all of the above
23.Advertisement is mainly paid for by （
）。
A.the customer
B.the producer
C.increased sales
24.Advertisement can increase demand （
）。
A.at the time
B.in any circumstances
C.in a growing market
D.in a shrinking market
25.From the last sentence of this passage we conclude that （
）
。
A.businesses usually do not pay much for advertisement
B.businessmen know well that advertisement could bring them more profits
C.advertisement could hardly convince people of the value of the goods
D.advertisement usually cost businesses large amounts of money
Passage 2
Questions 26 to 30 are based on the following passage:湖北成人高考
Another thing an astronaut has to learn about is eatingin space.Food is weightless, just as men are.
Food for space has to be packed in special ways.Some of it goes into tubes that a man can squeeze into his mouth.Bite-sized cookies are packed in plastic.
There is a good reason for covering each bite, The plastic keeps pieces of food from traveling in the spaceship.On the earth very small pieces of food would simply fall to the floor. But gravity doesn't pull t
hem to the floor when they are out of the plastic in a spaceship.They move here and there and can get into a man's eyes or into the spaceship's instruments.If any of the instruments is blocked, the astronauts may have trouble getting safely home.
As astronauts travel on longer space trips, he must take time to sleep.An astronaut can fit himself to his seat with a kind of seat belt.Or, if he wants to, he can sleep in a sleeping bag which is fixed in place under his seat.But be careful he must put his hands under the belt when he goes to sleep.This is because he is really afraid that he might touch one of controls that isn't supposed to be touched until later.
26.Why would astronauts cover each bite of food in space?
A.Because small pieces of food would fall down to the floor
B.Because weightless pieces of food might make trouble when they travel around
C.Because they haven't enough food for longer trips
D.Because astronauts don't want to waste food
27.In a spaceship, astronauts can （
）。
A.walk just as they do on the earth
< eat anything because it's dangerous
< litter small things or it will make trouble
28.In what way is food for space packed?
A.Very small pieces of food are put on the floor
B.Some of it is put into tubes
C.Small-sized cookies are packed in plastic
D.Both B and C
29.Why does an astronaut put his hand under his belt when he sleeps?
A.Because he thinks it is comfortable to sleep in that way in space
B.Because he doesn't want to touch any controls when he sleeps
C.Because the instruments of the spaceship are easily broken
D.Because he is afraid that the seat will move
30.The best title of this article is （