Read this letter alert explanation of business problems , and answer the questions that follow.
Williams and Co.
54 Jermyn Street
London SW 1Y 6LX
July, 1993
Manager of Export Sales
Hilton Motorcycles Ltd.
Fenley Works
Dear Sir or Madam :
We received your letter dated 2nd July, expressing your dissatisfaction with the present level of your sales in Nigeria. We shall try to explain as briefly as possible how it is that your petitors are doing so well so that you may see why it is that we are not. We shall also suggest ways of improving the present situation. Our difficulties may be summarized as follows :
bec商务英语 1. Your petitors pay for extensive advertising in newspapers and magazines that reach every corner of Nigeria. We receive no financial help for advertising and do not receive sufficient mission to pay for it ourselves.
2. the pany referred to in your letter sent a two-man team on a tour of six provinces in a specially equipped lorry containing the models they wished to publicize. Their agent had arranged displays in the towns they were due to visit and had announced them in the local press. With such backing from the manufacturer ,high sales are inevitable !
3. What sells well in Europe does not necessarily sell well elsewhere. Your petitors know to undertake sales tours in other regions. Nigeria covers an area of over 350 , 000 square miles and our present mission will not stand the expense of such trips.
If you are prepared to increase our missions ,contribute to our travel expenses on the longer journeys and back us with advertising. We are convinced that we can do as well as your petitors. We look forward to your ments.
Yours faithfully ,
Williams and Co.
For questions 13 -16 ,choose the correct title for each paragraph from the box below.
For each paragraph (1-4) mark one letter (AG) on your Answer Sheet.
Do not mark any letter twice.
13.
14.
15.
16.
A Deliveries and mission
B A two-man team
C Proper models.
D More advertisements
E Your petitors' suessful methods
F Expenses for trips
G Sales promotions
17. We are going to give a
18. Your petitors' advertisements often appear in popular publications
19. Hear is our suggestion that you follow their
20. If you give us more financial assistance,
A. Why your petitors are doing better than us.
B. that they wished to publicize.
C. that we can catch up with your petitors.
D. that you concentrate on three models.
E. that are sure to sell well.
F. which they would certainly visit.
G. that reach every corner of Nigeria
13. D 14. G 15. C 16. A 17. A 18. G 19. D 20. C
发布评论